Are you searching for methods to lower your website bounce rate? Want to stop visitors arriving on your site and leaving immediately?
Bounce rate can be one of the more mystical metrics when it comes to measuring digital marketing efforts.
It is typically evaluated in order to provide insight into how a site’s general user experience is.
Google defines bounce rate as:
“The percentage of single-page visits (i.e., visits in which the person left your site from the entrance page).”
Basically, this means that when a visitor “bounces” from a page, they have actually left the page and website after only seeing one page.
While this meaning is quite simplistic, the underlying reason for a bounce can often be more complicated.
Often a high bounce rate can show that a user experience is poor.
At other times, a high bounce rate can be an indication of a favorable user experience.
If a user is browsing for a dish for chicken marsala to make for supper and they click on a search result, and right away see the active ingredients that they hop and need of the website, then that would be a terrific user experience.
The visitor instantly discovered the details that they were looking for and after that left.
On the other hand though, if a user pertains to a site thinking that they are going to see a chicken marsala recipe, and instead see a recipe for chicken parmesan and quickly hop off the site, then that would be a bad user experience.
The visitor was misguided and did not find the material that they needed. The high bounce rate in that scenario would be an unfavorable one.
There are a couple of attempted and real tips to keep in mind that can assist fight high bounce rates in these unfavorable scenarios and enhance user experience.
We share 10 ideas to reduce your site bounce rate in the infographic below.
This story originally appeared in Search Engine Journal. Image courtesy of Sirinarth Mekvorawuth/EyeEm/Getty Images.