Looking for new ways to improve the effectiveness of your online marketing strategy?
Your overall brand messaging is important – but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience response, and trigger consumer action.
There’s one thing us marketers all have in common: We use the written word to encourage someone to buy a product or service. The question is which words actually make people want to swipe their credit cards.
Of course, we don’t condone unethical marketing here, so we’re not talking about putting people under trances, sharing misleading information or anything of the like.
The language you use to promote your brand has a direct impact on sales, namely because words drive consumer interactions with your company.
From direct conversations with sales reps to casual encounters with social posts, the way you deliver messages has a significant impact on buying decisions.
Word associations and connotations are partly responsible for such influence.
Using an insulting, negative or easily-misinterpreted phrase can turn someone off a brand entirely, while the right conversation can have audiences clinging to every phrase.
We are, however, interested in the psychology behind communication, and how we can be clever with our use of words.
To help, the team from Brafton share eighteen of the most effective, ‘magic’ words and terms that you should try to incorporate into your marketing in this infographic.
Some of these terms will fairly obviously drive interest (e.g. ‘free’), but there are others you might not have considered.
Adding them in could help to better angle your posts and ads, and inspire more audience response.
Take a look at the full infographic below.
This story originally appeared in Brafton. Image courtesy of Getty Images.