Social media marketing is about more than just gaining followers and likes, but sometimes it can be difficult, especially when starting out, to strategize around the right elements, and to use the platform tools and options to achieve your business goals.

But there are key, fundamental tasks that you need to be covering off in your approach, essential steps you need to take to move beyond the basics and into generating actual leads from your social efforts.

Outlining this, Tonya Burge has created this in-depth infographic on the key social media marketing elements you need in order to formulate an effective social media marketing plan.

Burge advises that brands need to first establish their business presence, then move beyond this by utilizing effective calls to action, providing customer service and driving traffic to your website.

The graphic serves as a solid social media marketing blueprint – you can check out the graphic below.

Infographic outlines essential social media marketing best practices

This story originally appeared in Your Marketing Lady. Image courtesy of Shutterstock.

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