It does not come as a surprise when we refer to videos as an integral part of business promotion.
In this digital era, people watch many videos and share them with their family members, friends, and colleagues through different social media platforms.
Yes, you’ve heard it before, video is key to optimal social media marketing. Mark Zuckerberg’s been saying it for years, and the stats reflect this shift.
The importance of video gives marketers an opportunity to use the same feature and promote their brand to its maximum potential.
If you’ve not considered adding video into your overall digital strategy, you’re likely missing out, and with more options than ever for creating good-looking, professional video content, you really do need to be considering its place in your process.
The team from Renderforest recently put together this infographic of video marketing stats, which looks at current usage trends and data, and may help better contextualize the growth and relevance of video content.
Simply put, videos are an essential part of marketing strategies for the year 2019.
By 2019, it is predicted that videos will make up for 80% of internet traffic worldwide and 85% in the US.
It largely underlines what you would have already read, but there are some interesting stats and insights in here.
Check out the full infographic below.
This story originally appeared in Renderforest. Image courtesy of Jacob Ammentorp Lund/Getty Images.