You don’t need me to tell you that a blog plays a critical role in your content marketing strategy.
You’re a smart person, you knew that already.
But when it comes time to actually sit down and put pen to paper, fingertips to keyboard or vocal sounds to voice recognition software, even the best-intentioned business bloggers lose their way.
No doubt you’ve read your fair share of articles that give advice on how to approach blogging for business, but what about the other side of that coin? Do you know what common mistakes to avoid?
Because there are plenty of examples of blogs that lost the thread, each one more embarrassing than the last.
Is your blogging strategy failing to hit the mark?
Are you making mistakes that are costing your business money?
Brafton shares their blogging mistakes to avoid in this infographic.
Here’s a quick summary:
- Focusing too much on your business
- Writing for the wrong audience
- Never updating your content
- Creating boring content
- Letting it sit in a vacuum
If you want your blog to succeed, you need to pay just as much attention to what not to do when blogging for business.
Check out the infographic below for more details.
This story originally appeared in Brafton. Image courtesy of PhotoAlto/Sigrid Olsson/Getty Images.