Infographics

5 Easy Steps To Understanding Your Audience [Infographic]

To keep a business going or to start a new one from a scratch, you need an audience, a consumer market to appreciate your hard work vested towards that job.

For a successful enterprise, you need a thorough understanding of your target population and how to use that knowledge towards the promotion of your work.

Having a clear idea of your product and the ultimate decision of its market is always a very foundational step towards the development of your business startup, so the more detailed you dive into it, the better it is for your company.

Did you know it costs a business six times as much to acquire a new customer than it does to retain an existing one?

With this in mind, we want to help you reach your target audience effectively, saving you both time and money through well-conducted market research.

Our infographic below details the five steps you need to take to conduct successful market research, from identifying your target demographic and psychographics to developing your brand and selecting the right marketing communication platforms.

This is an ongoing process rather than a one-time job and it can take some time before you notice substantial growth but the effort is certainly worth it.

5 Steps to Understanding Your Audience - infographic

This story originally appeared in MPP Global. Image courtesy of Shutterstock.

Join The Discussion

Car Crash Outside Parliament In London Treated As Terrorism
Car Crash Outside Parliament In London Treated As Terrorism [Video]
Soul Icon Aretha Franklin Is Seriously Ill
Soul Icon Aretha Franklin Is Seriously Ill [Video]
Pentagon Chief Mattis Defends His Reversal On Space Force
Pentagon Chief Mattis Defends His Reversal On Space Force [Video]
Euro Plunges As Currency Volatility Sparks Contagion Fear [Video]
Euro Plunges As Currency Volatility Sparks Contagion Fear [Video]
Square Cash Finally Opens Bitcoin Buy And Sell In All 50 States
Square Cash Finally Opens Bitcoin Buy And Sell In All 50 States
Bitcoin Dips Below $6,000 Amid Cryptocurrency Sell-Off
Bitcoin Dips Below $6,000 Amid Cryptocurrency Sell-Off
Is Tether ‘The Central Bank Of Crypto Trading’
Is Tether ‘The Central Bank Of Crypto Trading’?
‘Rich Dad, Poor Dad’ Author Robert Kiyosaki Is Bullish On Bitcoin
‘Rich Dad, Poor Dad’ Author Robert Kiyosaki Is Bullish On Bitcoin
60 Must Have Digital Marketing Tools For 2018
60 Must Have Digital Marketing Tools For 2018 [Infographic]
7 Ways To Generate Leads For Your Small Business
7 Ways To Generate Leads For Your Small Business [Infographic]
How to Get Visitors To Your Website To Finally Make A Purchase
How to Get Visitors To Your Website To Finally Make A Purchase [Video]
How Online Marketplaces Are Changing The Face Of Entrepreneurship
How Online Marketplaces Are Changing The Face Of Entrepreneurship
Twitter Lite Expands To 21 More Countries
Twitter Lite Expands To 21 More Countries, Adds Push Notifications
Facebook Announces New Mentorship Program For Groups
Facebook Announces New Mentorship Program For Groups
Pinterest Rolls Out Max Width Video Ads To All Businesses
Pinterest Rolls Out Max Width Video Ads To All Businesses [Video]
Facebook Tests Replacing 'Share' With 'Message' Option On News Feed Posts
Facebook Tests Replacing ‘Share’ With ‘Message’ Option On News Feed Posts