“Prior to the rise of modern Internet culture, hearing that something (or someone) was “going viral” was generally a cause for alarm. Today, however, there are few things that create more joy in the heart of a content creator than to discover that their work—whether it’s a painfully funny video, a blog post, or even a picture of the family cat—has gone viral.
Predicting exactly how and when content will go viral remains an inexact and often frustrating game of chance. However, going viral doesn’t have to be an impossible dream. Understanding what your audience values, creating high-quality content that speaks to their needs and interests, and distributing it at the right times (and in the right online venues) can help improve your chances of becoming the next big thing on the Internet.”
Fortunately, while there’s no way to guarantee a given piece of content will go viral, you can, by taking five factors into careful consideration, help boost the chance that your content will go viral. By creating content that’s emotionally engaging, “shareworthy,” well-designed, and distributed at the right times and in the right places, you’re helping to stack the deck in your favor.
High-quality content should always be your first concern. And when it’s emotionally charged, it helps people relate, creates a natural reaction (positive reactions are better than negative ones in this context) and boosts interest, as well as the desire to share.
In the infographic below, you can learn more about how to create viral content for your brand or business.
This story originally appeared in Who Is Hosting This. Image courtesy of Getty Images.