More than 90% of the businesses and startups are now having a social presence. It is almost a pre-requisite for any business since each and every user has now equipped himself with social media channels like Facebook, Instagram, Twitter, Pinterest, etc. As a result, some of the social media tools will be of great help for emerging businesses and startups in this year.
Let’s take a look at the following 6 social media trends which will eventually turn on the heat in 2018:
Higher engagement rates between brands and customers
The communication gap between brands and customers has narrowed down – courtesy, high social engagement from both side. It will further get a hit this year.
This will enhance effective communication between chatbots and the brands. Additionally, the brands can offer solutions through to specific customer issues through customized chatbots.
Brands relying on social listening tools
This particular tool will enable to produce content as per the needs and use of the audience after taking into consideration their thoughts via social media.
In-platform messaging and Instagram stories
With more than 1 million advertisers on Instagram, the trend of stories (which grew exponentially last year) will continue to rise.
Augmented reality and face filters
Machine learning is the future. So is augmented reality. The companies will continue to push newest and latest face filters.
Social call-out and taking a stance
Brands need to be careful before they post anything on the social media platform as most of the users are willing to take a giant leap forward to support/protest against the very post/announcement (subject to their liking/disliking).
This story originally appeared in Sprout Social.