Did you know that by 2020, progressive web apps will have replaced 50 percent of general-purpose consumer-facing mobile apps? And that in-store mobile payments will reach $503 billion by 2020?
According to trend watchers, the message for businesses and marketers this year is: go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and tablets as their first – and many times only – device.
Across the globe, mobile devices dominate total minutes spent online. For example, in the US, 71% of total digital minutes comes from mobile devices. Even more stagerring, in Indonesia 91% of time spent online comes from mobile. The average time spent browsing on a smartphone per month is 87 hours in the US, compared to 34 hours on desktop. And these numbers have only increased in the past year.
Now that you’re up to date on the current mobile landscape, let’s take a look at the infographic below, that highlights 9 mobile marketing trends that will define 2018.
This story originally appeared in Biznessapps. Image courtesy of Garry Knight/Flickr.