By the year 2021, a million minutes of video will cross the internet every second of the day. And as soon as 2019, video content will account for 80% of all internet traffic.
Thankfully, it just takes a bit of research and dedication to create a video marketing strategy that will increase your company’s exposure, traffic, and sales.
Is YouTube part of your digital marketing plan for 2019?
Given the popularity of video content, it likely should be – YouTube has more than 1.8 billion monthly active users, and remains the online video leader, despite rising challenges from Facebook, Twitter and others.
And more than that, YouTube’s ad and promotional options are significantly advanced – it’s had longer to establish best practices, and can utilize its connection to parent company Google to maximize content reach and exposure.
If you’re thinking about expanding into YouTube in 2019, this new guide will help in creating your channel, optimizing your videos and getting the most out of the platform.
Even if you’re already using YouTube, it’s worth checking out the tips – you can read Headway Capital’s full report here, or check out the infographic below.
This story originally appeared in Headway Capital. Image courtesy of Nick David/Getty Images.