Email is not dead. It’s only poised to get bigger and better—as long as you know the right strategies to implement in your business.
Currently, it’s still one of the best channels to get your marketing material across, and it remains as one of most essential assets of a digital marketer.
For starters, return on investment (ROI) for email marketing is at an all-time high of 3,800%.
It’s also the third most influential source of information among B2B leaders? or what should go here, behind peer recommendations and industry thought leaders.
As you go about planning your 2019 digital strategy, don’t overlook the potential of email, which provides greater capacity for direct connection – and isn’t impacted by feed algorithms.
Email marketing remains a key element in any effective outreach strategy, and there are always new trends and developments within email creation that can help you develop more responsive, engaging messages.
Some of the points highlighted include interactive emails, targeted automation, and of course, personalization.
There are some great notes here, take a look at the infographic below.
This story originally appeared in Connext Digital. Image courtesy of Getty Images.