Social Media

Facebook Announces Music Licensing Deal with Sony/ATV Music [Video]

After launching their ‘Sound Collection’ library of free audio tracks for users last month, and a subsequent deal with Universal Music Group on licensing the use of Universal songs in people’s videos, Facebook has now negotiated a similar deal with Sony/ATV Music Publishing, giving creators more options for using music in their videos – without the fear of having them taken down due to copyright infringement.

As per Variety:

Under the agreement, users will be able to upload and share videos on Facebook, Instagram and Oculus that contain compositions licensed from Sony/ATV’s catalog as well as personalize their music experiences with songs from the catalog.”

The deal is a significant part of Facebook’s expanding video efforts – The Social Network has reportedly been in negotiations with various music publishers for months in an effort to avoid having to remove infringing content and to give publishers more options for their video content, specifically.

Indeed, as Facebook looks to ramp up their video efforts, content quality will be a significant concern – as most video platforms, especially live-streaming providers, have found, building a stable audience of people who keep coming back is tough because you’re reliant on the quality of the content being provided by users. Adding music can help a lot in this regard – having the option to include your favorite tracks in your videos can make them more engaging, while also opening up a range of opportunities for new content forms (ala ‘Animoji Karaoke’)

Variety reports that Facebook may also be closing in on a similar music licensing deal with Warner, giving them an even broader range of audio options.

In addition to this, Facebook also recently announced a new deal to add short-form content from ‘The Late Show with Stephen Colbert’ and ‘The Late Late Show with James Corden’ to Facebook Watch, as part of a new agreement with CBS.

YouTube already hosts clips from these shows, so it’s not a major step, but it does give Facebook an additional tool in their growing video arsenal, which its slowly building as it looks to push its video ambitions in line with user preferences.

This story originally appeared in Social Media Today. Image courtesy of Shutterstock.

Join The Discussion

Vladimir Putin Takes Icy Plunge To Mark Orthodox Epiphany
Vladimir Putin Takes Icy Plunge To Mark Orthodox Epiphany [Video]
Uproar Over Watches Threatens Thailand’s Ruling Generals
Uproar Over Watches Threatens Thailand’s Ruling Generals
Jacinda Ardern
New Zealand Prime Minister Announces First Pregnancy [Video]
French President Emmanuel Macron and Britain’s Prime Minister Theresa May
UK And French Leaders Reach Border Deal, Disagree On Brexit [Video]
Bitcoin
U.S. CFTC Sues Three Virtual Currency Operators For Fraud
Did The Bubble Burst
Did The Bubble Burst? [Podcast]
US Sheriffs Welcome $1.7 Million After Students Plead Guilty To Stealing 5,400 BTC
US Sheriffs Welcome $1.7 Million After Students Plead Guilty To Stealing 5,400 BTC
ICO Spotlight Ink Protocol, Fluence
ICO Spotlight: Ink Protocol, Fluence [Podcast]
Highly Effective Ways Of Using Reputable Online Workers
Highly Effective Ways Of Using Reputable Online Workers [Infographic]
6 Loopholes To Stay Alive
Facebook News Feed Armageddon Survival Guide: 6 Loopholes To Stay Alive
6 Free Twitter Marketing Tools
6 Free Twitter Marketing Tools [Infographic]
How To Be Insta Famous Without Taking Off Your Clothes
How To Be Insta-Famous Without Taking Off Your Clothes [Podcast]
Instagram's Adding Some New Tricks, Including Text-Only Stories Screens And GIFs
Instagram’s Adding Some New Tricks, Including Text-Only Stories Screens And GIFs
WhatsApp
WhatsApp’s Rolling Out New Business Tools Via A Dedicated App
Facebook Updates
Facebook’s Adding The Ability To Post To Stories From Desktop
Linkedin
LinkedIn’s Putting Renewed Focus On Groups, With New Tools And Options
8 Techniques To Reduce Stress In 15 Minutes
8 Techniques To Reduce Stress In 15 Minutes [Infographic]
How To Wake Up Early
How To Wake Up Early [Infographic]
Low On Motivation
Low On Motivation? 7 Psychological Hacks To Get Going
How To Stop Perfectionism From Controlling Your Life
How To Stop Perfectionism From Controlling Your Life [Infographic]