Social Media

Facebook Tests Info Labels For Branded Content Partnerships

Facebook looks to be testing out another measure to improve transparency on the platform.

Following on from The Social Network’s political ad labels, which provide more context into the details of politically-funded posts, Facebook‘s also now testing new info labels for paid partnerships on posts.

Facebook's paid partnership info label in action

As you can see, the new tags are very similar to Facebook’s info tags for political (or ‘issue’-based) posts.

Facebook political content tags

If rolled out, a new Branded Content icon would appear on the image of the post, which users would be able to click to get more information about the nature of the brand partnership.

Facebook added Branded Content Tags back in 2016, and has been refining them ever since, and with the introduction of the platform’s new Brand Collabs Manager tool, which will help brands connect with relevant influencers for such partnerships, it makes sense for Facebook to also be looking for ways to ensure these arrangements are disclosed, in order to avoid any confusion or mistrust.

The new tag was spotted ‘in the wild’ by user Jenny Earnest and shared by social media expert Matt Navarra. We have no further information on a proposed rollout or testing plan at this stage, but we’ll update as soon as we hear more.

This story originally appeared in Social Media Today. Image courtesy of 

Join The Discussion

Car Crash Outside Parliament In London Treated As Terrorism
Car Crash Outside Parliament In London Treated As Terrorism [Video]
Soul Icon Aretha Franklin Is Seriously Ill
Soul Icon Aretha Franklin Is Seriously Ill [Video]
Pentagon Chief Mattis Defends His Reversal On Space Force
Pentagon Chief Mattis Defends His Reversal On Space Force [Video]
Euro Plunges As Currency Volatility Sparks Contagion Fear [Video]
Euro Plunges As Currency Volatility Sparks Contagion Fear [Video]
Square Cash Finally Opens Bitcoin Buy And Sell In All 50 States
Square Cash Finally Opens Bitcoin Buy And Sell In All 50 States
Bitcoin Dips Below $6,000 Amid Cryptocurrency Sell-Off
Bitcoin Dips Below $6,000 Amid Cryptocurrency Sell-Off
Is Tether ‘The Central Bank Of Crypto Trading’
Is Tether ‘The Central Bank Of Crypto Trading’?
‘Rich Dad, Poor Dad’ Author Robert Kiyosaki Is Bullish On Bitcoin
‘Rich Dad, Poor Dad’ Author Robert Kiyosaki Is Bullish On Bitcoin
60 Must Have Digital Marketing Tools For 2018
60 Must Have Digital Marketing Tools For 2018 [Infographic]
7 Ways To Generate Leads For Your Small Business
7 Ways To Generate Leads For Your Small Business [Infographic]
How to Get Visitors To Your Website To Finally Make A Purchase
How to Get Visitors To Your Website To Finally Make A Purchase [Video]
How Online Marketplaces Are Changing The Face Of Entrepreneurship
How Online Marketplaces Are Changing The Face Of Entrepreneurship
Twitter Lite Expands To 21 More Countries
Twitter Lite Expands To 21 More Countries, Adds Push Notifications
Facebook Announces New Mentorship Program For Groups
Facebook Announces New Mentorship Program For Groups
Pinterest Rolls Out Max Width Video Ads To All Businesses
Pinterest Rolls Out Max Width Video Ads To All Businesses [Video]
Facebook Tests Replacing 'Share' With 'Message' Option On News Feed Posts
Facebook Tests Replacing ‘Share’ With ‘Message’ Option On News Feed Posts