fbpx
Social Media

Facebook Tests Info Labels For Branded Content Partnerships

Facebook looks to be testing out another measure to improve transparency on the platform.

Following on from The Social Network’s political ad labels, which provide more context into the details of politically-funded posts, Facebook‘s also now testing new info labels for paid partnerships on posts.

Facebook's paid partnership info label in action

As you can see, the new tags are very similar to Facebook’s info tags for political (or ‘issue’-based) posts.

Facebook political content tags

If rolled out, a new Branded Content icon would appear on the image of the post, which users would be able to click to get more information about the nature of the brand partnership.

Facebook added Branded Content Tags back in 2016, and has been refining them ever since, and with the introduction of the platform’s new Brand Collabs Manager tool, which will help brands connect with relevant influencers for such partnerships, it makes sense for Facebook to also be looking for ways to ensure these arrangements are disclosed, in order to avoid any confusion or mistrust.

The new tag was spotted ‘in the wild’ by user Jenny Earnest and shared by social media expert Matt Navarra. We have no further information on a proposed rollout or testing plan at this stage, but we’ll update as soon as we hear more.

This story originally appeared in Social Media Today. Image courtesy of 

Join The Discussion

Cannabis Becomes Legal In Canada
Cannabis Becomes Legal In Canada [Video]
Theresa May Faces Frantic 48 Hours To Save Brexit Plan
Theresa May Faces Frantic 48 Hours To Save Brexit Plan [Video]
How Much Damage Can Saudi Arabia Do To The Global Economy
How Much Damage Can Saudi Arabia Do To The Global Economy? [Video]
Russian Suspect In UK Poisoning Is Hero To His Home Village
Russian Suspect In UK Poisoning Is Hero To His Home Village [Video]
Over 100,000 ATMS Now Let You Buy Bitcoin With A Debit Card In The U.S.
Over 100,000 ATMS Now Let You Buy Bitcoin With A Debit Card In The U.S.
Crypto Exchange Giant Coinbase Opens Office In Ireland
Crypto Exchange Giant Coinbase Opens Office In Ireland
Thai Authorities Arrest Top Suspect In Multi-Million Dollar Bitcoin Fraud
Thai Authorities Arrest Top Suspect In Multi-Million Dollar Bitcoin Scam
Bitcoin Price Explodes To $7,500 And Here's Why
Bitcoin Price Explodes To $7,500 And Here’s Why
Make 6 Figures A Year With A Free Facebook Group
Make 6 Figures A Year With A Free Facebook Group
7 Great Tips For Going Live On Facebook, Instagram Or Twitter
7 Great Tips For Going Live On Facebook, Instagram Or Twitter
5 Types Of Social Media Content That Convert
5 Types Of Social Media Content That Convert
How, When And Why You Should Use Live Streaming
How, When And Why You Should Use Live Streaming? [Infographic]
11 Facebook Updates You Need To Know For 2019
11 Facebook Updates You Need To Know For 2019
Facebook Launches Updated Education Courses For Instagram Marketers
Facebook Launches Updated Education Courses For Instagram Marketers
Vertical Video Ads Are Coming To YouTube
Vertical Video Ads Are Coming To YouTube
5 Tips For Brands On How To Use Facebook's 'Brand Collabs Manager' Tool
5 Tips For Brands On How To Use Facebook’s ‘Brand Collabs Manager’ Tool
5 Benefits Of Teaching Young Children About Entrepreneurship
5 Benefits Of Teaching Young Children About Entrepreneurship
10 Brain Hacks To Optimize Your Memory And Mental Performance
10 Brain Hacks To Optimize Your Memory And Mental Performance [Video]
16 Mental Shifts
16 Mental Shifts For Living A Happier, Wealthier, More Successful Life
The Myth Of The Digital Nomad Lifestyle
The Myth Of The Digital Nomad Lifestyle
Cannabis Becomes Legal In Canada
Cannabis Becomes Legal In Canada [Video]
Theresa May Faces Frantic 48 Hours To Save Brexit Plan
Theresa May Faces Frantic 48 Hours To Save Brexit Plan [Video]
How Much Damage Can Saudi Arabia Do To The Global Economy
How Much Damage Can Saudi Arabia Do To The Global Economy? [Video]
Russian Suspect In UK Poisoning Is Hero To His Home Village
Russian Suspect In UK Poisoning Is Hero To His Home Village [Video]