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Social Media

Facebook Tests Info Labels For Branded Content Partnerships

Facebook looks to be testing out another measure to improve transparency on the platform.

Following on from The Social Network’s political ad labels, which provide more context into the details of politically-funded posts, Facebook‘s also now testing new info labels for paid partnerships on posts.

Facebook's paid partnership info label in action

As you can see, the new tags are very similar to Facebook’s info tags for political (or ‘issue’-based) posts.

Facebook political content tags

If rolled out, a new Branded Content icon would appear on the image of the post, which users would be able to click to get more information about the nature of the brand partnership.

Facebook added Branded Content Tags back in 2016, and has been refining them ever since, and with the introduction of the platform’s new Brand Collabs Manager tool, which will help brands connect with relevant influencers for such partnerships, it makes sense for Facebook to also be looking for ways to ensure these arrangements are disclosed, in order to avoid any confusion or mistrust.

The new tag was spotted ‘in the wild’ by user Jenny Earnest and shared by social media expert Matt Navarra. We have no further information on a proposed rollout or testing plan at this stage, but we’ll update as soon as we hear more.

This story originally appeared in Social Media Today. Image courtesy of 

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