Twitter is a key platform for discussion of all the latest events and trends, and fashion is no different. In fact, according to Twitter data, there are some 572,000 Tweets about fashion per day in the US alone, and that discussion volume significant ramps up headed into the fall season.
As explained by Twitter:
“As the temperature dips and consumers reach for layers instead of bathing suits, the fashion conversation hits a major high in fall, as does this obsessively in-the-know audience’s receptivity to your brand messaging on Twitter.”
And it isn’t just idle chatter – Twitter says that, of the many Tweets expressing an intent to purchase, 35% of users have indicated that they’ll actually be making a purchase based on tweets in the near future.
It makes sense, then, for fashion-related brands to pay attention to tweet trends, and tap into those conversations to maximize their marketing efforts.
To help, Twitter has published the below listing of insights into fall 2018 fashion trends, based on tweets. You can read Twitter’s full report here for more context.
Check out the infographic below!
This story originally appeared in Social Media Today. Image courtesy of Getty Images.