Instagram stories have about 300 million active day-to-day users– and one-third of the most-viewed stories come from organisations.
So, if you wish to stay up to date with the competition, it only makes sense that you might wish to take advantage of Instagram stories.
At the very least, you need to do some research study into whether they make sense for your company.
Produce a strategy for how you want to utilize them– for example, according to the infographic, 59 percent of stories take their users to a shoppable page.
Those stories can also be utilized to reroute users to a blog post, app or even another social platform.
You should also consider the material you want to include in your story. Should it be product promotion, an influencer takeover, fan content?
This infographic breaks down the former and it also uses 39 case research studies of significant brands, from Mercedes-Benz to Lego to NASA, to see what works best for each one.
Check it out and get inspired for your own Instagram Stories.
This story originally appeared in 99firms. Image courtesy of Natee Meepian/Shutterstock.