When you are scrolling through social media, which do you prefer — reading a blog post or social media post or watching a video?
Most people prefer watching live videos, and smart brands are using them to get noticed. In fact, a whopping 80% of people prefer live video to read, and there have never been more options for live streaming than there are right now.
Facebook was a pioneer in the live streaming space, but now even LinkedIn is joining rank in beta with its own live streaming function, LinkedIn Live.
YouTube, Periscope, and Twitter all have live streaming functions, but Facebook’s is still the most widely used. If you have a business and you aren’t using live streaming to grow your brand, you are missing out.
While the hype around live-streaming has died down somewhat since the early, Meerkat days, live-streaming, as a practice, still holds huge potential, and can be a great way to boost engagement, foster community, and maximize your social media presence.
Live-streaming enables you to connect with your audience in real-time and provide a range of different entertainment and showcase content, including Q and A sessions, product demos, factory tours, exclusive interviews – the list goes on.
There is, of course, an inherent risk with live content that something might go wrong – and there’s not much you can do to fix it since it’s being broadcast as it happens.
But with a little planning, and courage, you can help to build a more connected online community of brand advocates by showing them your real self, and sharing unique insights into your business and process.
Need more convincing? Check out this new infographic below, which outlines a range of live-streaming stats and tips to help get your streaming strategy off the ground.
This story originally appeared in Digital Information World. Image courtesy of Shutterstock.