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Marketing

How Successful Marketers Think [Podcast]

In this podcast, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer.

In this podcast, you will learn:

  • Successful marketers are numb to failure [00:35]
  • Most experiments are going to fail, but as long as you continue to improve by 1%/week, that will be a 50% gain over the course of a year [00:45]
  • Consistency is key [01:13]
  • It takes time to get things right, but you have to stay the course [01:20]
  • Eric writes thousands of blog posts, even though he has terrible grammar. He knows it is important to follow through and be consistent [01:45]
  • Be a T-shaped marketer [01:50]
  • Spot trends! If you are not good at spotting trends, keep reading news sites and stay on top of things [02:30]
  • Things change so quickly in marketing [03:25]
  • If you are not thinking about ROI, you are not going to succeed in the marketing world [04:45]
  • It’s important to be data-driven; the numbers do not lie [05:20]
  • Don’t be afraid to shake up whatever industry you are in [05:59]
  • Neil is willing to do this by taking competitors products or services, copying them, and then offering them for free [06:12]

This story originally appeared on Neil Patel.

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