Over the last decade, the digital transformation has completely changed the way people buy.
To attract today’s customers, it requires a shift in the sales dialogue from “What can I sell you?” to “How can I help you?”
Your personal brand is more important today than it’s ever been as people are looking to find out more about an individual before they do business with them.
You have only seven seconds to wow a potential customer. Your social selling success is dependent on how your LinkedIn profile represents your personal brand.
With all of these challenges, there is still tremendous opportunity. You now have tools available to you to connect directly with your ideal clients, with the click of a button.
For years everyone has been talking about social media, very few talk about the power of LinkedIn. I believe many businesses ignore LinkedIn for two primary reasons:
- It isn’t sexy.
- It isn’t fun or exciting.
While LinkedIn may not be sexy and exciting, getting new clients and having a successful business certainly is!
There are five important steps that will turn LinkedIn into a highly predictable lead generator tool for you; I call this The LINK Method™.
In the infographic below, Melonie Dodaro shares her five-step process, what you need to have in your profile to attract your ideal clients, trigger events that allow you to build relationships with your prospects on LinkedIn, how to leverage existing relationships, and much more.
This story originally appeared in Top Dog Social Media. Image courtesy of OhmZ/Getty Images.