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Marketing

How To Get Sponsored Posts For Your Blog

Sponsored posts are one type of earnings that I like making on my blog site. It’s not passive, it’s one of the much easier methods to make earnings from blogging.

When a business pays for you to write a post on your site. It’s typically a chance for them to promote services or product on your platform.

The promotion isn’t restricted to your blog site, often sponsored projects are a mix of post, social networks shares, and email newsletters.

You can make multiple hundred dollars from each sponsored posts and even more depending upon your following and how specific niche particular your brand name is.

If you’re not yet a web star, a little specific niche brand name with extremely engaged fans can still get sponsored posts so do not be too worried.

Here’s my procedure for getting sponsored posts …

When doing sponsored posts, the FTC needs that you appropriately reveal relationships that you have with brand names and business that pay you.

Constantly put a correct disclaimer on your posts. Learn more about the FTC rules here.

Create A Media Kit

Businesses are generally thinking about seeing your media kit prior to dealing with you so it’s great to have one on hand.

A media kit is where you put your social networks statistics and a blurb about you and your blog site.

My media kit likewise has the demographic of individuals who read my blog site and the various rates for the different sponsorship plans I provide.

If you’re uncertain what to charge, Social Bluebook is a cool website that assists you approximate your sponsorship charges based upon your page views and social statistics.

Put an Advertise Page On Your Blog

People need to know that you offer sponsorship packages on your blog. Add a page to your website that includes different ways that companies can work with you.

Keep A Running List Of Companies You Like

Getting sponsored posts is a two-way street. I’ve had opportunities come to me and I’ve also pitched ideas to businesses.

Keep a list of companies that you want to work with.

The best way to approach this is to promote products and services that you already use. These partnerships build organically because you’re already a raving fan and it’s something you would promote anyway.

Doing sponsored posts that have nothing to do with your blog seems inauthentic and that could be a turn off for your audience.

Another option is signing up for influencer sites that specialize in connecting influencers with brands. Here are a few you can sign up for:

  • IZEA
  • SocialFabric
  • TapInfuence

I personally haven’t had much luck pitching for work through influencer communities such as the ones above, but have seen other bloggers have success here. I have trouble finding campaigns that are relevant to my business.

Enlist Help From Your Blogging Friends

By far my favorite way to get sponsored posts is by getting referrals from blogging friends within my niche. The benefit of this is you already know what the company pays and you can get direct contact from your peers.

If you have blogging friends, ask if they have had any sponsored posts that may fit your blog. The other good thing is once you work with a public relations professional who connects companies with bloggers, they often recommend you for other campaigns.

Start Small

Initially, I didn’t believe I sufficed or had a big enough following to get sponsorships.

Do not be shy. Business is paying to have access to an audience who trusts your viewpoint if you get a good quantity of traffic on a blog site that’s assisting a particular neighborhood.

This is why it’s likewise crucial to be selective with your sponsored recommendations and posts. Things you back are a reflection of you.

This story originally appeared in Due. Image courtesy of Getty Images.

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