At one point, Ben Angel had zero money for email marketing when he first launched his business a few years ago.
Despite this, with time and the application of a few hacks, he was able to build up his number of subscribers from zero to 100,000.
You see, a tight budget is not an excuse for not being able to cultivate a large email marketing list. In fact, it forced Angel to be far more creative which put me in good stead for the future.
People fail to build a large email list because they fail to set clear targets. Angel recommends forming a clear vision of what you expect as a starting point.
Moreover, don’t fret too much about not having a huge amount to spend in the beginning. Creativity often comes through when you don’t have a lot of money to play with.
Also, don’t get bogged down by what your competitors are doing.
For lead generation strategy, much has changed in the space in recent years. Especially with social media, expanding into new areas of content like newsletters and quizzes has become easier.
To hear more tips about generating email leads, click on the video.
This story originally appeared on Ben Angel. Image courtesy of Shutterstock.