fbpx
Social Media

Instagram Cashes In On Promote For Stories And Fresh Analytics

A few days ago, Instagram released information about their new “Promote for Stories” feature and advanced Page analytics.

“At Facebook Analytics, our core quest is to help marketers understand how their content and channel strategies actually drive real business results,” says Josh Twist in Facebook’s press release.

“Promote for Stories”

Facebook believes that Stories are the future of social media. Instagram is rolling out a new ad format that lets marketers reach target audiences through Stories, the ephemeral feature that strings together images and videos into a single post.

“Promote for Stories” is like Facebook’s “boost” tool that lets marketers pay to get their posts into more user feeds, TechCrunch reported.

This fresh feature helps to make the image-sharing app more useful to advertisers that want to reach audiences through Stories, which has quickly grown to more than 400 million daily active users.

Instagram has 2 million paying advertisers, many of which are small businesses and creators that don’t have massive budgets to regularly produce full-screen ads for Stories.

The “promote” feature lets them transform their stories into ads that can better reach a target audience, transforming these groups into paying customers of Instagram as parent company Facebook’s revenue growth is in decline.

“The capacity to get your Stories into that top bar in your target audience’s app screen will no doubt prove enticing for many brands, while you’ll also have the option to add in a direct link to your website (as opposed to your Insta profile), which could help to drive traffic,” says Andrew Hutchenson.

Now that Instagram Stories have become another crowded marketing channel, it makes sense that Instagram is offering this to advertisers. The trick for Instagram is to not let Stories become primarily a space for ads. The trick for marketers is to keep your Instagram Stories entertaining and relatable so they seamlessly fit into your audiences’ feed.

Advanced Page Analytics

Instagram, which has more than 1 billion users worldwide, also started testing Instagram Analytics as part of Facebook Analytics to help marketers better track audiences and engagement.

The software tool expands tracking from website clicks, impressions, new followers and Story exits to show lifetime value, retention rates, audience overlaps with website visitors, app downloads and Facebook likes, among other features.

Improved analytics tools will likely also help marketers measure the effect of their ad campaigns on Instagram and make quick adjustments to their strategies to maximize performance and boost confidence in their ad investments, as they’ll be able to better understand key users’ consumption habits.

Instagram is becoming an increasingly critical space for parent company Facebook, as it has broad appeal among younger consumers, including U.S. teens who are heavy users of rival Snapchat.

This story originally appeared in Mobile Marketer. Image courtesy of Getty Images.

Join The Discussion

Trump's Plan To End Shutdown Falls Flat
Trump’s Plan To End Shutdown Falls Flat [Video]
World's 26 Richest People Own As Much As Poorest 50%
World’s 26 Richest People Own As Much As Poorest 50%
Thailand Signals Shift In Refugee Policy After Rahaf Mohammed
Thailand Signals Shift In Refugee Policy After Rahaf Mohammed [Video]
Brexit Plans In Chaos After UK Parliament Rejects Proposal
Brexit Plans In Chaos After UK Parliament Rejects Proposal [Video]
How To Buy Bitcoin Anonymously
How To Buy Bitcoin Anonymously
Number Of Bitcoin ATMs Hits 4,000 Globally
Bitcoin ATMs Hits 4,000 Globally-Why Is It Growing So Fast?
Is Bitcoin Building Support Above $3,500
Is Bitcoin Building Support Above $3,500?
Belarus Allows Traders To Buy Shares With Bitcoin
Belarus Allows Traders To Buy Shares With Bitcoin
10 Marketing Trends To Watch In 2019
10 Marketing Trends To Watch In 2019
40+ Video Marketing Statistics For 2019
40+ Video Marketing Statistics For 2019 [Infographic]
Emerging Email Marketing Trends To Survive 2019 And Beyond
Emerging Email Marketing Trends To Survive 2019 And Beyond [Infographic]
Visual Trends To Be Aware Of In 2019
Visual Trends To Be Aware Of In 2019 [Infographic]
The Latest Social Media Automation Rules In 2019
The Latest Social Media Automation Rules In 2019
4 Tips To Help You With The Constant Changes In Social Media
4 Tips To Help You With The Constant Changes In Social Media
Instagram's Testing Side-Scrolling Feed View, Similar To Stories
Instagram’s Testing Side-Scrolling Feed View, Similar To Stories
The 10 Best Instagram Tools For 2019
The 10 Best Instagram Tools For 2019
What Is Your Therapist Listening For
What Is Your Therapist Listening For?
Wish You Were Smarter
Wish You Were Smarter? These 4 Brain Hacks Can Help You Get There
Weightlifting Less Than An Hour Per Week Could Increase Your Longevity
Weightlifting Less Than An Hour Per Week Could Increase Your Longevity
Your Environment May Affect Your Eyes More Than You Realize
Your Environment May Affect Your Eyes More Than You Realize
Trump's Plan To End Shutdown Falls Flat
Trump’s Plan To End Shutdown Falls Flat [Video]
Thailand Signals Shift In Refugee Policy After Rahaf Mohammed
Thailand Signals Shift In Refugee Policy After Rahaf Mohammed [Video]
Brexit Plans In Chaos After UK Parliament Rejects Proposal
Brexit Plans In Chaos After UK Parliament Rejects Proposal [Video]
Coming To Canada 'Worth The Risk,' Says Saudi Teen Refugee
Coming To Canada ‘Worth The Risk,’ Says Saudi Teen Refugee [Video]