fbpx
Social Media

Instagram Expands Group Video Chat Option [Video]

Here’s a small, but interesting update – Instagram has announced that users can now add up to six people to a video chat, a 50% capacity increase from the original four when the feature was launched back in June.

Why does that matter? It’s an interesting development in that it likely reflects the popularity of the option, which is what, you’d think, would have sparked further investment of time and effort into the tool.

As we noted when the feature was launched, with group video chat, Instagram’s looking to tap into the rising trend of video catch-ups, which have become increasingly popular among younger users.

When Instagram first launched its own live-streaming option back in 2016, Instagram Live product manager Shilp Sarkar noted that:

“The use case that caught our attention was people just hanging out on live, particularly young people. After school, they jump on a live-stream and hang out. That use of live is particularly interesting to us.”

That trend is what fueled group-streaming app Houseparty to rapid growth, with the app reaching 20 million users mere months after launch. Interestingly, Houseparty recently launched its own messaging-like option, called Facemail, which enables users to record and share 15-second snippets of chats with friends in the app.

Houseparty now has ‘a couple of million’ daily active users, who are active in the app for an average of 55 minutes per day.

The stats underline the popularity of ‘live chilling’ via streaming apps, a way to be present with your friends at any time, and without leaving your house – which, no doubt, some would also argue might not be especially healthy from a social skills perspective.

But it’s a trend nevertheless, and there’s clearly benefit to giving users a way to talk to others at any given time.

Facebook’s other efforts to tap into the same have seen mixed results. While group video calls on Facebook Messenger have seen significant usage growth, Facebook’s own, dedicated group streaming app Bonfire still hasn’t been rolled out to all regions, which likely suggests take-up hasn’t been great.

Maybe, then, Instagram is Facebook’s best bet to own the trend, and fend off another potential video competitor – and while Houseparty would not appear to be a significant concern in the battle for online attention (20 million users is a blip in comparison to Facebook’s massive scale), it is still an area that Facebook can dominate.

And with the company’s ongoing push into video content, every video element is important – the more Facebook can get users coming to its apps for video, in any form, the more it can help form habitual links with its video products.

If you’re more accustomed to watching video on Instagram, maybe IGTV holds a little more appeal, as an example.

It’s small, yes, it may not seem like much. But the broader significance of the announcement is worthy of note.

This story originally appeared in Social Media Today. Image courtesy of Buffer.

Join The Discussion

At Least 70 Killed In Major Bangladesh Fire
At Least 70 Killed In Major Bangladesh Fire [Video]
Trump Ends Shutdown, Signs Bill To Reopen Government
Trump Ends Shutdown, Signs Bill To Reopen Government [Video]
Melbourne Expecting 44C As Victoria Faces Hottest Day Since Black Saturday
Melbourne Expecting 44C As Victoria Faces Hottest Day Since Black Saturday
Maduro Rival Guaido Claims Venezuela Presidency
Maduro Rival Guaido Claims Venezuela Presidency [Video]
Onecoin Is Ashes But Investigations Continue To This Day
‘Bitcoin Killer’ Onecoin Is Ashes But Investigations Continue To This Day
Cryptocurrency Market Volumes Reach Nine-Month High
Cryptocurrency Market Volumes Reach Nine-Month High
United Kingdom Does Not See Utility Token As Securities
United Kingdom Does Not See Utility Token As Securities
How To Put Crypto In Everyone’s Pocket In 2019
How To Put Crypto In Everyone’s Pocket In 2019
The Future Of Online Shopping
The Future Of Online Shopping
10 Marketing Trends To Watch In 2019
10 Marketing Trends To Watch In 2019
40+ Video Marketing Statistics For 2019
40+ Video Marketing Statistics For 2019 [Infographic]
Emerging Email Marketing Trends To Survive 2019 And Beyond
Emerging Email Marketing Trends To Survive 2019 And Beyond [Infographic]
YouTube Introduces One-Time Warning, New Strike Penalties
YouTube Introduces One-Time Warning, New Strike Penalties [Video]
The Latest Social Media Automation Rules In 2019
The Latest Social Media Automation Rules In 2019
4 Tips To Help You With The Constant Changes In Social Media
4 Tips To Help You With The Constant Changes In Social Media
Instagram's Testing Side-Scrolling Feed View, Similar To Stories
Instagram’s Testing Side-Scrolling Feed View, Similar To Stories
9 Questions To Ask Your Network To Help You Find Your Path
9 Questions To Ask Your Network To Help You Find Your Path
What Is Your Therapist Listening For
What Is Your Therapist Listening For?
Wish You Were Smarter
Wish You Were Smarter? These 4 Brain Hacks Can Help You Get There
Weightlifting Less Than An Hour Per Week Could Increase Your Longevity
Weightlifting Less Than An Hour Per Week Could Increase Your Longevity
At Least 70 Killed In Major Bangladesh Fire
At Least 70 Killed In Major Bangladesh Fire [Video]
YouTube Introduces One-Time Warning, New Strike Penalties
YouTube Introduces One-Time Warning, New Strike Penalties [Video]
Trump Ends Shutdown, Signs Bill To Reopen Government
Trump Ends Shutdown, Signs Bill To Reopen Government [Video]
Samsung Galaxy S10 Bitcoin Wallet Leaked By Insider
Samsung Galaxy S10 Bitcoin Wallet Leaked By Insider [Video]