fbpx
Social Media

Instagram’s Testing ‘Nametag’ Codes To Promote Accounts

Instagram is reportedly looking to launch a new feature called ‘Nametags’which would enable users to create their own, customized Instagram code which can be scanned in using the app’s camera, immediately connecting you to that users’ account.

Sound familiar? That’s because Snapchat has the same, in Snapcodes, and Facebook Messenger has the same in Messenger Codes.

Instagram’s Nametags will function in much the same way – as explained by TechCrunch:

“Once users have access, they’ll be able to hit a QR scanner button on their profile to bring up the Nametag editor. They can then choose from a purple Instagram color gradient background, a pattern of one emoji they choose, or a selfie they can jazz up with augmented reality face filters that then becomes an emoji pattern. The user’s Instagram username appears in the center.”

So will they be popular? It’s hard to say – certainly the Messenger tags don’t appear to have been a hit, but Snapcodes have long been a helpful element. Instagram’s tags will make it easier for users to build their followings by promoting their accounts with an easily accessible image – but still, QR code style tools have been around for a long time, and they’ve never taken off, as many had expected.

That said, the option – if it is rolled out – will give brands another way to promote their Instagram presence, and add an interactive element to the process within their promotional materials.

Extending from this, Instagram could also enable businesses to create Insta codes for products – you might be able to scan in a specific code on a product to see more about it on Instagram, or check if there are any discount coupons available.

There’s a range of ways the tool could be used – but again, Instagram has yet to officially confirm a full roll out, or functionality as yet.

We’ll update you as we learn more.

This story originally appeared in TechCrunch

Join The Discussion

May's Brexit Plan Goes Pop After 'Humiliation' By EU
May’s Brexit Plan Goes Pop After ‘Humiliation’ By EU [Video]
Putin Seeks To Defuse Downing Of Russian Plane Off Syria
Putin Seeks To Defuse Downing Of Russian Plane Off Syria [Video]
Kim Agrees To Dismantle Main Nuke Site If US Takes Steps Too
Kim Agrees To Dismantle Main Nuke Site If US Takes Steps Too [Video]
Trump Imposes $200 Billion Of New Import Tariffs On China
Trump Imposes $200 Billion Of New Import Tariffs On China [Video]
Decentralized Crypto Exchange Is Solution To Hacks
Decentralized Crypto Exchange Is Solution To Hacks
Cryptocurrency Has Hit Bottom, Bitcoin Due To Bounce Back
Cryptocurrency Has Hit Bottom, Bitcoin Due To Bounce Back
Time To Regulate Bitcoin, Says Treasury Committee Report
Time To Regulate Bitcoin, Says Treasury Committee Report
Dubai Police Warns Against Crypto Scams
Dubai Police Warns Against Crypto Scams, Predicts Electronic Money Will Replace Cash
4 Ways To Turn Your Blog Or Website Into Revenue
4 Simple Ways To Turn Your Blog Or Website Into Revenue
5 Psychological Reasons 'Social Proof' Beats Everything Else In Marketing
5 Psychological Reasons ‘Social Proof’ Beats Everything Else In Marketing
15 Big Reasons Your Business Needs Online Reviews
15 Big Reasons Your Business Needs Online Reviews [Infographic]
Why Video Content Is A Must Have Sales Tool [Infographic]
Vertical Video Ads Are Coming To YouTube
Vertical Video Ads Are Coming To YouTube
5 Tips For Brands On How To Use Facebook's 'Brand Collabs Manager' Tool
5 Tips For Brands On How To Use Facebook’s ‘Brand Collabs Manager’ Tool
How This Former Monk Became A Social Media Superstar
How This Former Monk Became A Social Media Superstar [Video]
Twitter Lite Expands To 21 More Countries
Twitter Lite Expands To 21 More Countries, Adds Push Notifications