This week, Facebook announced the release of the new dynamic creative tool.
Previously only available in Facebook’s Power Editor, this powerful tool is now available in the updated Ads Manager (the new version has not been rolled out to everyone just yet).
Facebook advertisers (the good ones) are constantly testing different aspects of an ad’s creative to determine which combination optimizes their campaign’s performance.
While this testing process is crucial and offers invaluable insights into a campaign, it’s rather tedious and time-consuming for an advertisers to create, monitor and adjust.
Enter dynamic creative.
This tool “automatically delivers the best combinations of your creative assets.”
Advertisers can enter up to 30 variations of an ad’s creative components (images, videos, titles, descriptions, CTAs, etc.). Facebook will then automatically run different combinations of these components across an advertiser’s target audiences.
For example, you can enter 3 different images, 5 different headlines, and 2 different CTAs and Facebook will automatically run those 30 combinations to determine which performs best for your objective.
Conversions, app installs and traffic are currently the only supported ad objectives for dynamic creative.
For a step-by-step explanation of how to use the tool, check out Jon Loomer’s blog post.
So far, Facebook marketers are loving it.
— Jave (@Jave_Marketer) October 12, 2017
This story originally appeared on Social Media Today.