In this video, Jeff Rose says the number one asset for business promotion is an email list.

Rose stresses the power of sending out direct emails, which he calls the quickest and surest way to reach people, and which he uses to promote his blog and book releases.

When I started my online business I made a huge mistake, it took me over two years to figure out how big this mistake was.

I started my blog and was cranking out 3-5 blog posts a week. I was sharing my experiences and I was getting good traffic. Everyone was telling me to do this ‘thing’ – I didn’t really pay attention because I had plenty of people that were visiting my site and reading my blogs.

What is this mistake and what is this ‘thing’ you need to start building your business today?

Well, this ‘thing’ is an email list. You have to start building an email list from the beginning. Building that email list of potential clients or customers allows you to reach out to them when you need to.

When you write a book, create a course or a product, you are able to email that list and let them know about it.

It’s true what they say – The Money Is In The List!

You don’t have to use an email service provider, you can start with an excel spreadsheet or save the list in your Gmail account.

There are some email services providers, like MailChimp and MailerLite, that you can use in the beginning at no cost (with a limited number of subscribers).

If you are not marketing to your subscribers you are missing out on potential opportunities.

This story originally appeared in Jeff Rose. Image courtesy of Getty Images.

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