Trendjacking is wildly popular. It can garner you kudos or widespread condemnation from fans and influencers.
In the always-on social media sphere, knowing when to trendjack or calmly step away from the ledge is a delicate dance.
Cultivating the skills necessary to read and react to the social zeitgeist during the crucial six hours after a trend starts to spread is invaluable.
Here’s how to keep ahead of the curve, so your attempts at trendjacking results in a win.
This story originally appeared in Meltwater. Image courtesy of Brais Seara/Getty Images.