Ever wondered if video marketing would be favourable for your small business?
If that would increase the total revenues? If it is worth investing in? Well, now we have the answers. Today is the world of video marketing.
It has been found during a study that customers generally appreciate video based advertisement for products more than other formats, especially if it is under 90 seconds long.
Seventy-one percent of consumers who watched such ads were more likely to purchase the advertised product.
Videos in emails increase click-through rates by 96%.
Videos also boost SEO. Videos are 50 times more likely to get organic page ranks in Google than plain text results.
87% of marketers had a positive ROI with digital video.
The way to target maximum audiences is to publish ads on social media platforms, like Facebook and Twitter.
It was found that small businesses which employ this strategy end up generating profits equal to, or greater than that of relatively bigger giants.
Smart marketers often note that success only knocks on one’s door when they learn to adapt to change and move with the needs of the digital world.
Therefore, to establish your brand properly, it is important that you switch to video advertisement.
This story originally appeared in Score. Image courtesy of Shutterstock.