When considering the difference between using ads on Facebook versus on YouTube, it can be helpful to know what the benefits are of each right now.
In this video, Eric Siu sits down with John Crestani of Welearn to talk about the nuances of the ad platforms.
For one, YouTube ads are perceived to be more trusted, and Crestani considers YouTube as the venue that makes it easier to reach people.
Facebook, on the other hand, is extremely saturated with both ads and content, which makes it difficult to reach potential customers and receptive people in general.
Moreover, Crestani notes the company is known to change the format of its website constantly.
Crestani describes to Siu how he considers direct response is the preferred form of marketing. He uses the majority of his budget on direct marketing.
Another tactic that works for Crestani is recycling his content for other platforms and marketing arenas specifically for your business’s current audience.
Click the video to hear more from Siu and Crestani’s discussion.
This story originally appeared in Entrepreneur. Image courtesy of Getty Images.