It’s 2018, and online marketing is all about video. Everyone – from massive industry leaders to small local brands – produce videos to spread the word about their products and services.
Social video advertising is one of the most popular types of videos created for business. As one of the leading video making platforms, We decided to find out what makes a video ad successful.
Social video advertising is one of the most popular types of videos created for business.
What did we do?
We conducted a thorough research. We reached out to marketers, designers, business owners and other video creators from all over the world and asked to describe their most successful video ads – how to make, optimize and distribute them effectively.
Now, after analyzing their responses, we’re excited to share the results with you. Here are a few key takeaways:
- 48% of the respondents claimed that the main purpose of video ads that they create is to drive traffic to the website;
- 92% of video creators make videos for Facebook, 54% said that ads on this platform get the most engagement, and 82% claimed that they create Facebook ads more than any other platform-based ads;
- 69% of the participants optimize video ads for mobile;
- 75% of video creators use CTA in their videos.
Check out the infographic below to find more exciting facts and figures.
This story originally appeared in Animatron. Image courtesy of Getty Images.