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Infographics

The Videos Your Customers Want To See On Social Media? [Infographic]

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal – consumers also have different expectations for video, across different platforms.

To help with this, the team from Animoto have created a guide for the types of videos consumers want to see on social media from brands, along with the top features and types of videos consumers engage with overall.

‘How-to’ videos, sale videos and ‘Top 5’ lists are among the types of videos consumers most like from brands.

What features do consumers appreciate the most when watching a brand’s video? Straight-to-the-point messaging, eye-catching imagery and compelling stories were among the most mentioned.

Learn more video content insights in the infographic below.

consumer-behavior-by-social-platform

This story originally appeared in Animoto. Image courtesy of Getty Images.

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