fbpx
Social Media

Twitter Lite Expands To 21 More Countries, Adds Push Notifications

Twitter announced today its Twitter Lite app is expanding to 21 more countries, which makes the data-saving app available to more than 45 countries in total.

The app was introduced last year with the goal of bringing in more users from emerging markets to Twitter.

Similar to other data-saving apps, like Facebook Lite or YouTube Go, Twitter Lite is designed to load faster on slower network connections, like 2G and 3G, and also has a smaller footprint, so it takes up less space on the phone.

The app was first launched as a test in the Philippines in September, before rolling out to a couple dozen more countries in November.

Twitter’s hope is that by addressing the needs of those low-bandwith users in international markets, the company could help increase its overall user base, which has remained fairly stagnant.

Today, the company is making the app available to 21 countries, including Argentina, Belarus, Dominican Republic, Ghana, Guatemala, Honduras, India, Indonesia, Jordan, Kenya, Lebanon, Morocco, Nicaragua, Paraguay, Romania, Turkey, Uganda, Ukraine, Uruguay, Yemen, and Zimbabwe.

These join the other markets where Twitter Lite has been available, such as: Algeria, Bangladesh, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Egypt, Israel, Kazakhstan, Mexico, Malaysia, Nigeria, Nepal, Panama, Peru, Serbia, El Salvador, South Africa, Thailand, Tunisia, Tanzania and Venezuela, in addition to the Philippines.

The app offers a variety of features for those on slower or unreliable networks. For example, Lite users can turn on a Data saver mode that allows them to control which images or video load when browsing the network. Once enabled, you can load this content by tapping “Load Image” or “Load video,” as needed.

The app is also under 3MB in size, so it will load more quickly on slower networks.

And like Twitter, the app includes features like Bookmarks, a darker “Night mode” theme, threads, and starting today, push notifications.

The company in November claimed Twitter Lite led to a greater than 50% increase in tweets, and noted that 80% of its then 330 million monthly users were outside the U.S. That percentage remains roughly the same – as of July, Twitter had a total of 335 million users, with 68 million of those in the U.S.

However, the company isn’t growing that quickly outside the U.S., despite Twitter Lite. Also as of July 2018, we noted the company’s international audience had only grown by a modest 3.5% over the past year.

An expansion of the Twitter Lite app will certainly open up Twitter to more people, but it’s not clear there’s much demand.

The app is available as a free download on Google Play.

This story originally appeared in TechCrunch. Image courtesy of Bloomberg/Getty Images.

Join The Discussion

World Chess Championship in thrilling deadlock
World Chess Championship In Thrilling Deadlock [Video]
Poland Celebrates Independence Centenary
Poland Celebrates Independence Centenary [Video]
Israeli Soldier, 7 Palestinians Killed In Israeli Operation Inside Gaza
Israeli Soldier, 7 Palestinians Killed In Israeli Operation Inside Gaza [Video]
World Leaders Hold Solemn Ceremony In Paris To Mark WW1
World Leaders Hold Solemn Ceremony In Paris To Mark WW1 [Video]
Thai Authorities Arrest Top Suspect In Multi-Million Dollar Bitcoin Fraud
Popular Thai Actor Plead Not Guilty In $24 Million Bitcoin Fraud
Crowdfunding Law With Mark Roderick
Crowdfunding Law With Mark Roderick [Podcast]
Binance CEO Predicts A Bitcoin And Crypto 'Bull Run'
Binance CEO Predicts A Bitcoin And Crypto ‘Bull Run’
Swedish Bitcoin Bomber Convicted Of Attempted Murder
Swedish Bitcoin Bomber Convicted Of Attempted Murder
7 Ways to Use Pinterest to Drive Business Results
7 Ways to Use Pinterest to Drive Business Results [Infographic]
How To Make Chatbots Your Secret Holiday Weapon
How To Make Chatbots Your Secret Holiday Weapon
10 Tips To Decrease Your Website Bounce Rate
10 Tips To Decrease Your Website Bounce Rate [Infographic]
How To Set Your 2019 Social Media Advertising Budget
How To Set Your 2019 Social Media Advertising Budget
Instagram Cashes In On Promote For Stories And Fresh Analytics
Instagram Cashes In On Promote For Stories And Fresh Analytics
WhatsApp's Planning To Roll Out Ads In WhatsApp Status
WhatsApp’s Planning To Roll Out Ads In WhatsApp Status
Pinterest Rolls-Out New Carousel Ad Format
Pinterest Rolls-Out New Carousel Ad Format [Video]
Fall Fashion Trends On Twitter
Fall Fashion Trends On Twitter [Infographic]
Priming Your Brain For Success Through Sleep
Priming Your Brain For Success Through Sleep
What “Bohemian Rhapsody” Teaches Us About Living A Braver, Bolder Life
What “Bohemian Rhapsody” Teaches Us About Living A Braver, Bolder Life
6 Signs You’ve Outgrown Someone In Your Life
6 Signs You’ve Outgrown Someone In Your Life
8 Signs That You Are Stressed And Need Time Out To Re-Evaluate Your Life
8 Signs That You Are Stressed And Need Time Out To Re-Evaluate Your Life!
World Chess Championship in thrilling deadlock
World Chess Championship In Thrilling Deadlock [Video]
World s first AI news anchor unveiled in China
World’s First AI News Anchor Unveiled In China [Video]
Poland Celebrates Independence Centenary
Poland Celebrates Independence Centenary [Video]
Israeli Soldier, 7 Palestinians Killed In Israeli Operation Inside Gaza
Israeli Soldier, 7 Palestinians Killed In Israeli Operation Inside Gaza [Video]