if you are coming up with a fresh marketing campaign or dreaming up innovative product ideas, brainstorming is essential for businesses of all sizes and types. Though fresh ideas are essential to the success of a company, learning how to brainstorm is a tough skill to master. Creativity doesn’t grow on trees, and good ideas must be consciously cultivated.
If you are stuck trying to come up with an idea, consider changing up your environment by going for a walk. Spending time working in groups and by yourself is another strategic way to maximize creativity. Some people will even create a mood board of things that inspire them to help get the ideas flowing.
The infographic below, created by Fundera, outlines common pitfall and four layers of brainstorming.