fbpx
Social Media

WhatsApp Adds Conference Call Feature – Both Video And Voice

Facebook-owned WhatsApp has announced the addition of group calling within the app – both for video and voice.

Over the last couple of years, people have enjoyed making voice and video calls on WhatsApp. In fact, our users spend over 2 billion minutes on calls per day. We’re excited to announce that group calls for voice and video are coming to WhatsApp starting today.

You can make a group call with up to four people total – anytime and anywhere. Just start a one-on-one voice or video call and tap the new “add participant” button in the top right corner to add more contacts to the call.

Group calls are always end-to-end encrypted, and we’ve designed calling to work reliably around the world in different network conditions. The feature is currently rolling out on the iPhone and Android versions of our app.

WhatsApp group calls screenshot

WhatsApp group calls can include up to four people at once, which is less than Messenger, where up to 50 people can be on a group chat at any time (though only six at a time maximum on Messenger video group calls), though it is in line with Instagram’s group video tool.

To make a video call on WhatsApp, users start a one-on-one call as normal, then tap the new “add participant” button in the top right corner to include more contacts in the call.

From a marketing perspective, the functionality could have a range of uses – though, of course, the value will be dictated by whether your audience is active in the app. WhatsApp now has more than 1.5 billion monthly active users, and is the primary messaging app in many regions, though Messenger still leads the way in most western markets.

A world map showing the most popular messaging apps in each region

Still, WhatsApp use is growing, and it may become a more valuable tool over time. As more people turn to the enclosed interactions of messaging – and away from the open nature of social platforms – and as more businesses look to new regions to expand their sales potential, WhatsApp could become a more significant consideration.

WhatsApp Group calls are currently rolling out on both iOS and Android versions of the app.

This story originally appeared in Social Media Today. Image courtesy of 1000 Words/Shutterstock.

Join The Discussion

Five Takeaways From President Macron
‘Gilets Jaunes’: Five Takeaways From President Macron [Video]
Six Dead And Dozens Hurt In Nightclub Stampede In Italy
Six Dead And Dozens Hurt In Nightclub Stampede In Italy [Video]
Paris On Lockdown Ahead Of Planned Protests
Paris On Lockdown Ahead Of Planned Protests [Video]
Luxembourg To Become First Country To Make Public Transport Free
Luxembourg To Become First Country To Make Public Transport Free
Worldwide Adoption Keeps Growing, 1,500 Restaurants In Denmark Accept Bitcoin
Worldwide Adoption Keeps Growing, 1,500 Restaurants In Denmark Accept Bitcoin
Half The Crypto Market Eliminated In Less Than A Mont
Half The Crypto Market Eliminated In Less Than A Mont
Singapore Residents Targeted In Crypto Scams, $78,000 Lost
Singapore Residents Targeted In Crypto Scams, $78,000 Lost
Brazilian Mining Company Under Investigation, Says It Can’t Pay Investors
Brazilian Mining Company Under Investigation, Says It Can’t Pay Investors
Visual Trends To Be Aware Of In 2019
Visual Trends To Be Aware Of In 2019 [Infographic]
How To Get Sponsored Posts For Your Blog
How To Get Sponsored Posts For Your Blog
The Advantages YouTube Ads Have Over Facebook Ads
The Advantages YouTube Ads Have Over Facebook Ads [Video]
7 Tools Will Help You Kick Butt In 2019
7 Tools Will Help You Kick Butt In 2019 [Video]
Instagram's Testing Side-Scrolling Feed View, Similar To Stories
Instagram’s Testing Side-Scrolling Feed View, Similar To Stories
The 10 Best Instagram Tools For 2019
The 10 Best Instagram Tools For 2019
Pinterest's Recommendation Algorithms Are Improving
Pinterest’s Recommendation Algorithms Are Improving
YouTube Launches YouTube Stories, Prominent Creators Only
YouTube Launches YouTube Stories, Prominent Creators Only [Video]
Wish You Were Smarter
Wish You Were Smarter? These 4 Brain Hacks Can Help You Get There
Weightlifting Less Than An Hour Per Week Could Increase Your Longevity
Weightlifting Less Than An Hour Per Week Could Increase Your Longevity
Your Environment May Affect Your Eyes More Than You Realize
Your Environment May Affect Your Eyes More Than You Realize
Why Hotels Want You To Stop Instagramming Your Vacation
Why Hotels Want You To Stop Instagramming Your Vacation
Five Takeaways From President Macron
‘Gilets Jaunes’: Five Takeaways From President Macron [Video]
Six Dead And Dozens Hurt In Nightclub Stampede In Italy
Six Dead And Dozens Hurt In Nightclub Stampede In Italy [Video]
Paris On Lockdown Ahead Of Planned Protests
Paris On Lockdown Ahead Of Planned Protests [Video]
The Advantages YouTube Ads Have Over Facebook Ads
The Advantages YouTube Ads Have Over Facebook Ads [Video]