fbpx
Social Media

WhatsApp’s Planning To Roll Out Ads In WhatsApp Status

It was only a matter of time really, and it makes logical sense. This week, WhatsApp has confirmed that it will soon allow companies to purchase ads within WhatsApp Status, the platform’s own variation of Stories.

As reported by Gadgets Now, WhatsApp’s Vice President Chris Daniels said:

“We’re going to be putting ads in ‘Status’. That’s going to be a primary monetization mode for the company, as well as an opportunity for businesses to reach people on WhatsApp”

Monetization has become a key focus for WhatsApp. Now one of the most popular apps in the world – at 1.5 billion users – parent company Facebook is keen to find ways to convert that attention into revenue.

And definitely, there’s significant revenue opportunities there – among the 60 billion messages being sent in the WhatsApp every day, a huge amount of them already relate to business transactions. In a recent survey, for example, over 80% of small businesses in India and Brazil said that WhatsApp helps them both communicate with customers and grow their brands.

WhatsApp Status, at last report, currently has more than 450 million daily active users.

The signs are clear that Facebook’s moving to accelerate the app’s revenue potential in the wake of the departure of founder Jan Koum. Back in January (before Koum left), WhatsApp’s new business app was launched, a first, significant step towards facilitating commercial transactions through the tool.

WhatsApp Business App

In August, WhatsApp announced a new customer chat option which would finally enable some level of monetization within the app, with businesses being charged a small fee to respond to customer queries.

But ads are the biggest opportunity here, and also what Facebook does best. Rumors of ads in Status have been swirling for some time, but now, we have official confirmation of a new ad option within the messaging platform.

Interestingly, Daniels also noted that Status ads would be powered by “Facebook’s native ad system”, which likely means that WhatsApp Status ads will be available as another option through Ads Manager.

That could make it very easy for businesses to cross-promote through Facebook Stories, Instagram Stories and WhatsApp Status with a single campaign, which will no doubt be an enticing consideration for some.

Right now, we don’t have any more details, but it is worth noting that a significant new ad opportunity is coming. And that could end up being huge for Facebook.

This story originally appeared in Social Media Today. Image courtesy of Shutterstock.

Join The Discussion

Over 1,000 Feared Dead After Cyclone Idai Hits Mozambique
Over 1,000 Feared Dead After Cyclone Idai Hits Mozambique [Video]
Flash Floods, Earthquake In Indonesia Kill Dozens
Flash Floods, Earthquake In Indonesia Kill Dozens [Video]
Thais Flock To Early Voting In First Election Since 2014 Coup
Thais Flock To Early Voting In First Election Since 2014 Coup [Video]
49 Killed As Gunman Livestreams New Zealand Mosque Shootings
49 Killed As Gunman Livestreams New Zealand Mosque Shootings [Video]
Where The Funds Go On Crypto Exchanges And OTC Desks
Where The Funds Go On Crypto Exchanges And OTC Desks
Why Most Educated People Fail To Understand Bitcoin
Why Most Educated People Fail To Understand Bitcoin
Japanese Hacker Arrested For Stealing Over $130,000 In Cryptocurrency
Japanese Hacker Arrested For Stealing Over $130,000 In Cryptocurrency
Bitcoin Bulls To Return In 2019
Bitcoin Bulls To Return In 2019 [Video]
Why You Shouldn't Put All Your Focus On Only One Social Media Network
Why You Shouldn’t Put All Your Focus On Only One Social Media Network
The Videos Your Customers Want To See On Social Media
The Videos Your Customers Want To See On Social Media? [Infographic]
5 Ways To “Trick” The Facebook Algorithm For More Engagement
5 Ways To “Trick” The Facebook Algorithm For More Engagement
7 Ways To Generate More Social Media Traffic In 2019
7 Ways To Generate More Social Media Traffic In 2019
Which Social Media Platform Should Your Business Use In 2019
Which Social Media Platform Should Your Business Use In 2019? [Infographic]
Snapchat To Launch Gaming Platform Next Month
Snapchat To Launch Gaming Platform Next Month
How Long Should A YouTube Video Be
How Long Should A YouTube Video Be? [Video]
YouTube Introduces One-Time Warning, New Strike Penalties
YouTube Introduces One-Time Warning, New Strike Penalties [Video]
6 Hottest Cannabis Products In 2019
6 Hottest Cannabis Products In 2019
10 Easy Ways To Be Healthier In 2019
10 Easy Ways To Be Healthier In 2019
9 Questions To Ask Your Network To Help You Find Your Path
9 Questions To Ask Your Network To Help You Find Your Path
What Is Your Therapist Listening For
What Is Your Therapist Listening For?
Apple Announces New iPad Air And iPad Mini
Apple Announces New iPad Air And iPad Mini [Video]
Over 1,000 Feared Dead After Cyclone Idai Hits Mozambique
Over 1,000 Feared Dead After Cyclone Idai Hits Mozambique [Video]
Flash Floods, Earthquake In Indonesia Kill Dozens
Flash Floods, Earthquake In Indonesia Kill Dozens [Video]
IBM Aims To 'Change The Landscape Of Cross Border Payments'
IBM Aims To ‘Change The Landscape Of Cross Border Payments’