In this podcast, Eric and Neil discuss why marketers change their minds so often.
Eric and Neil originally said they wouldn’t use Outbrain or Taboola, since then, those companies have improved their methods.
At first, the Facebook ads platform was weak. Often, marketers change their minds because circumstances change, what worked yesterday, may not work today.
Market conditions are always in flux.
Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree. It’s not good for cold traffic, but works for further exposure.
Have a framework whereby you can re-test methods that were previously unsuccessful.
Tune in to the podcast and listen to why marketers are a fickle bunch.
This story originally appeared on Neil Patel. Image courtesy of PeopleImages/Getty Images.